Katseye’s Megan Skiendiel Fronts Rare Beauty and Warby Parker’s New Eyewear Collaboration
Selena Gomez’s Rare Beauty is expanding beyond makeup, teaming up with Warby Parker on a limited-edition eyewear collection fronted by Katseye member Megan Skiendiel. The collaboration features five optical and sunglass styles inspired by the shades of Rare Beauty’s bestselling S
The collaboration between Rare Beauty and Warby Parker marks a significant expansion for Selena Gomez's beauty brand, as it ventures into the eyewear market. This move is likely to excite fans of the brand, who have been loyal to Rare Beauty's makeup offerings. By partnering with Warby Parker, a popular and trendy eyewear brand, Rare Beauty is able to tap into the expertise of a company that has built a reputation for stylish and affordable eyewear.
The choice of Megan Skiendiel, a member of the social media collective Katseye, as the face of the campaign is also noteworthy. It suggests that the brands are looking to tap into the influence and reach of social media personalities, who have become increasingly important in the beauty and fashion industries. The fact that Skiendiel is fronting the campaign also highlights the growing importance of diversity and inclusivity in marketing and advertising, as brands seek to appeal to a wider range of consumers.
As the beauty and fashion industries continue to evolve, collaborations like this one will be worth watching. The success of this limited-edition collection will likely depend on the brand's ability to create buzz and drive sales, particularly among younger consumers who are active on social media. It will be interesting to see how Rare Beauty and Warby Parker promote the collection, and whether they are able to leverage the influence of Skiendiel and other social media personalities to drive sales and increase brand awareness.
Originally reported by variety.com. StyleNews adds analysis for culture, style & media readers.